By Jacob Lesley
The NCAA Men’s Final Four is known as the pinnacle of college basketball, but for aspiring journalists, it also serves as a launching pad into the professional sports media world.
At this year’s Final Four in Indianapolis, student reporters gained firsthand experience through the ‘Full Court Press’ writing seminar, hosted by the U.S. Basketball Writers Association (USBWA). The program offers students direct access to industry professionals and behind-the-scenes coverage of one of the sport’s biggest events.
Notable media figures, including CBS Sports’ Jon Rothstein and NBC Sports broadcaster John Fanta, were present at the event, sharing advice and insight with attendees.
“Get real-world experience, which is what this industry is all about,” Fanta said. “It’s about getting out into the field, making relationships, putting yourself out there, asking questions, and learning about the industry.”
The seminar provides more than classroom-style instruction. Students are granted access to team practices, press conferences and media availability sessions, allowing them to report in real time alongside seasoned journalists.
For many attendees, the experience helps build confidence in high-pressure environments. Will Hicks, a freshman journalism student at Butler University, said the opportunity has already made a difference.
“It’s really helped calm my nerves interviewing big, important people and asking them questions,” Hicks said.
Beyond structured sessions, students also participated in exclusive events, including sitting on press row for the Reese’s College All-Star Game — an opportunity rarely available to young reporters.
Fanta encouraged students to take full advantage of the moment while continuing to develop their skills.
“Take a step back — you’re at the Final Four. That is really, really cool,” Fanta said. “But be willing to listen, observe what people are doing, and learn from feedback. That will help you grow.”
While the Final Four marks the end of the college basketball season, it is just the beginning for many of these student journalists as they pursue careers in sports media and beyond.
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