Midtown Crossing has a new scoop shop. Midtown Crossing announced Betty Rae’s Ice Cream’s fourth Omaha location at 3220 Farnam Street, with chocolates and candy added alongside hand-scooped ice cream, the first Betty Rae’s here to sell those confections.

Grand-opening events were listed for November 4–5, 2026. Regular hours listed by Midtown Crossing: noon–9 p.m. Sunday–Thursday and noon–10 p.m. Friday–Saturday. Other Omaha shops listed include Pepperwood Village, Aksarben Village and 17676 Welch Plaza. Confirm flavors and holiday candy at bettyraes.com.

File photo: Midtown / 3000 Farnam from Turner Park. Dmartin969 / Wikimedia Commons, CC BY-SA 4.0. District exterior; not the shop interior.

Source: Midtown Crossing, Oct. 23, 2026 announcement, checked November 5, 2026.